Two popular advertising platforms, Taboola and Outbrain merged with each on October 3, 2019.
Both of these companies are founded by Israelis and based on New York. After merger, they will run under Taboola brand and the new company will be valued at $2 billion.
After this merger, Taboola is now seeking competition with two giants of advertising – Facebook and Google.
Taboola and Outbrain were founded in 2007 and 2006 respectively. On premium publishers like Business Insider, Microsoft, USA toda, Taboola’s content are appearing. For the merger, Taboola will be paying $250 million to Outbrain. 2.6 billion of people in the world see the ads of Taboola and Outbrain per month.