Ever wondered how an appealing website preview appears- when you share a link in Facebook? Facebook Open Graph is the answer! Facebook has, definitely, been working to improve its user experience since the very beginning. Open Graph Protocol is one of the most important technology update till date. It is assisting the website owners to get a better control over the shared information in the social media platform.
Previously, a single sign-on application “Facebook Connect” had taken over the internet world by providing users with easy sign in option to external website using their Facebook account. Open Graph, on the other hand, has given users much more control over the information sharing.
With the new Open Graph feature, plenty of new plugins were introduced so as to assist the website components to become social “objects”.
Facebook Open Graph Meta tags:
Integration of Meta Tags is an essential to get most out of open graph protocol. Meta Tags are used to state elements of the page you want the viewers to see, when it is shared in the social platform.
- Image META Tag- Used to specify image for displaying when the page is shared.
<meta property =”og:image” content=”https://ictbag.com/wp-content/……”/>
- Title META Tag- Used to specify the title which will accompany the Url.
<meta property =”og:title” content=”Facebook Open Graph: For better control and customization of shared info”/>
- Url META Tag- Used to specify Canonical address of the particular page
<meta property=”og:url” content=”https://ictbag.com/facebook-open-graph”/>
- Site_Name META Tag- Used to specify the name for displaying in Facebook, when shared
<meta property=”og:site_name” content=”ICT Bag Blog”/>
- Type META Tag- Used to specify what category the website is of.
<meta property =”og:type” content=”blog”/>
With this new open graph integration, website traffic is beating all the previous records and providing social media users a better internet experience. As for business users, it has proved to be a boon for increasing their business revenue.